Your Crowd dashboard is designed to give you instant visibility into how your users behave, what they're telling you, and where your biggest opportunities lie. Think of it as your mission control for making data-driven decisions that grow your business.
Everything You Need at a Glance
When you first log into Crowd, your Home dashboard presents a comprehensive 30-day snapshot of your website's performance and user behavior. This isn't just data for data's sake; every metric here connects directly to actionable insights you can use to improve your user experience.
Key Performance Metrics
The top section of your dashboard displays four critical metrics that tell the story of your website's performance:
Unique Visitors
What it shows: The number of individual people who visited your site
Why it matters: This metric reveals your reach and helps you understand if your marketing efforts are bringing new users to your site. For example, A 28% increase indicates strong growth in your audience.
Average Session Duration
What it shows: How long visitors typically spend on your site (52.07 seconds in the screenshot below)
Why it matters: Longer sessions usually indicate higher engagement, but context matters. A 13% decrease might signal issues with user experience or content relevance that need investigation.
Bounce Rate
What it shows: The percentage of visitors who leave after viewing only one page (77% in this example)
Why it matters: A high bounce rate isn't always bad; it depends on your site's purpose. However, a 2% increase might indicate areas for improvement in page relevance or loading speed.
Page Views
What it shows: Total number of pages viewed across all sessions (334 with an 18% increase in the screenshot below)
Why it matters: Growing page views combined with more unique visitors suggest healthy user engagement and content discovery.
AI-Powered Key Findings
The "Key findings" section is where Crowd's AI analysis shines, automatically identifying patterns and opportunities in your data:
Looking Good: Bounce Rate and Engagement Improvement
Your AI has identified positive trends in user engagement. This finding suggests recent changes or content are resonating better with your audience.
Monitor: Browser Usage Trends
The system has detected shifts in how users access your site across different browsers. This intelligence helps you prioritize technical optimizations and ensure consistent experiences.
Opportunity: Global Reach and Device Performance
AI analysis reveals potential for growth in specific markets and opportunities to optimize mobile user experience, with directly actionable insights for expanding your reach.
Understanding Your Content Performance
Top Pages Analysis
The dashboard identifies your most-visited pages, providing insights into user engagement and content performance. Use these metrics to optimize your content hierarchy and enhance underperforming pages through strategic internal linking or promotion. (Example in screenshot: Homepage (/), Pricing (/pricing), Unmoderated Tests)
Pro Tip: Use this data to understand your content hierarchy and identify pages that might need more internal linking or promotion.
Recent Feedback: The Voice of Your Users
The feedback section captures user sentiment through active research studies and widget responses, offering valuable insights to inform strategy and product development. Regularly review feedback in the feedback hub to identify trends and prioritize user-driven improvements. (Example in screenshot: Untitled Study, My MVP...)
Action: Review responses in the feedback hub to identify trends and prioritize user-driven improvements.
Quick Actions: Your Growth Accelerators
The Crowd dashboard offers various quick actions that dynamically adapt to your specific needs, enabling you to gather tailored user insights, analyze data in real-time, and collaborate effectively with your team. These actions, accessible directly from your dashboard, evolve based on your unique goals to enhance user experience and drive business growth.
Smart AI Chat: Your Personal Data Analyst
The prominent AI chat feature at the top of your dashboard is more than a search box, it's like having a data analyst available 24/7. You can ask complex questions about user behavior and get intelligent, contextual answers based on your actual data.
Try asking:
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"What's causing our bounce rate changes?"
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"Which user segments are most engaged?"
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"How can we improve our conversion rate?"
Main Navigation Structure
Home & AI Chats
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Home: Your central command center with key metrics and insights
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AI Chats: Access to conversational data analysis—ask questions, get answers
Feedback Collection Tools
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Research Studies: Create and manage surveys, tests, and structured feedback collection
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Interviews: Schedule, conduct, and analyze user interviews for deep qualitative insights
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Widgets: Deploy feedback collection tools directly on your website or app
User Behavior Intelligence
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Heatmaps: Visual representations of where users click, scroll, and focus attention
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Session Recordings: Watch actual user sessions to understand behavior patterns
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Analytics: Comprehensive metrics and performance tracking
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User Activities: Individual user journey tracking and behavior analysis
Team & Growth Resources
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Product Roadmap: Stay aligned with Crowd's development and new features
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Account & Team Management, Access your account controls through the profile menu:
Profile Settings: Manage your personal account preferences, notifications, and display options.
Workspace Settings: Configure team-wide settings, data retention policies, and integration preferences.
Invite Colleagues: Add team members with appropriate permission levels (Editor or Viewer) to collaborate on user research and insights.
Resources & Support: Quick access to help documentation, video guides, and support channels.
Your Dashboard is Living Intelligence
Remember, your Crowd dashboard updates every 24 hours, ensuring you always have fresh insights into user behavior. The AI continuously analyzes your data, surfacing new findings and opportunities as they emerge.
This isn't just a reporting tool, it's your strategic partner in building better user experiences. Every metric connects to an action you can take, every insight points toward an improvement you can make, and every piece of feedback represents an opportunity to better serve your users.
Getting the Most from Your Navigation:
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Start each session at Home for an overview, then drill into specific areas based on what you discover
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Use AI Chats when you have specific questions about patterns you notice
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Move between Feedback and Insights sections to connect what users say with what they do
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Regularly check User Activities to understand individual user journeys
Start exploring your dashboard beyond the surface numbers. Your users are telling you their story through their behavior, and your dashboard helps you understand that story and write a better ending.
For support, contact our team via in-app chat or email support@crowdapp.io.