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Creating Funnels on Crowd

Last updated on May 22, 2025

Dive into the world of user journey analytics with Crowd’s Funnels! Track how users progress through key steps, measure conversions, and uncover drop-off points to optimize their experience. This guide walks you through setting up events, creating a funnel, and analyzing results with ease.

Why Create Funnels?

Funnels in Crowd help you:

  • Monitor user progression (e.g., from sign-up to first project creation).

  • Calculate conversion rates and average completion times.

  • Identify drop-off points to enhance user experience.

Step-by-Step Setup

1.1 Set Up Events

Events are the foundation of funnels, capturing user actions for tracking.

  • How to Track:

    • HTML: Add the data-crowd-event attribute to elements.

      <button data-crowd-event="signup_clicked">Sign up</button>

    • JavaScript: Use the crowd.track() method for dynamic actions.

      crowd.track("signup_completed", { plan: "pro" });

    • Learn more in the Tracking Events HERE.

  • Example Events: signup_clicked, email_verified, first_project_created.

1.2 Create a Funnel

Define a sequence of events to map out the user journey.

  • Steps to Create:

    1. Log in to your Crowd account, Navigate to INSIGHTS > Funnels in the sidebar.

    2. Click the Create funnel button in the top right corner.

    1. In the "Create funnel" modal:

      - Funnel Name: Enter a name (e.g., "Sign up to Activation").

      - Description: Add a brief description (e.g., "Tracks users from signup to first project").

      - Funnel Steps: Click Add step and select an event (e.g., "signup_completed"). You must add at least two steps to create a funnel.

      Add more steps as needed (e.g., "email_verified", "first_project_created").

    2. Click Create funnel to save.

    Tip: Ensure events are tracked in your app before creating the funnel. See event Set up here.* *

2.3 View Funnel Results

Analyze your funnel’s performance to gain actionable insights.

  • Steps to View:

    1. In the Funnels dashboard, click View details next to your funnel

    2. Review the metrics:

      - Conversion Rate: Percentage of users completing all steps (e.g., 40%).

      - Average Time to Completion: Time taken to finish the funnel (e.g., 2.4 days).

      - Largest Drop-off: Step with the highest drop-off rate (e.g., Step 2 → 3, 50%).

      - Step Breakdown: Number of users at each step with drop-off percentages (e.g., 1000 users at Step 1, 800 at Step 2 with 20% drop-off).

    3. Use filters like traffic, session, technology to adjust the data view.

3. Best Practices

  • Track Relevant Events: Select actions that align with key user milestones.

  • Maintain Sequential Steps: Ensure steps follow the user’s natural journey.

  • Review Regularly: Check funnel results weekly to identify trends or issues.

4. Next Steps

Ready to take your funnels further? Explore advanced configurations and cohort integration in the Advanced Use Cases on Funnels guide.

For assistance, contact support via the in-app chat or email Support@crowdapp.io